Dart Container eCommerce Channel Marketing Manager in Toronto, Ontario
eCommerce Channel Marketing Manager
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Date: Sep 10, 2019
Toronto, ON, CA
Company: Dart Container
Dart Container Corporation founded and headquartered in Mason, Michigan, sets the Industry Standard of Excellence in the development, manufacture and distribution of innovative foodservice packaging solutions. Dart manufactures and markets cups, plates, containers, lids and straws made from plastic and paper across the globe. In Canada, Dart operates as Dart Canada Inc. headquartered in Toronto.
Reporting to the Marketing Manager, this position will be responsible for developing, implementing and supporting our marketing activities to expand our profitable sales within Canada. As an “E-Commerce Channel Expert”, the position requires an individual who has the ability to be responsible for channel development, customer sales, competitive knowledge, stakeholder communications and sales team training.
Essential Duties and Responsibilities:
Develop and execute a Canadian E-Commerce launch and business plan that contributes to Dart’s Paramount Goal to maximize profits for the long term.
Be the Canadian market research resource when there is a need for management and other stakeholders to better understand current E-Commerce market trends, industry activities and our competitor’s actions.
Inform management on potential competitive threats and propose corrective actions.
Lead responsibility for Canada in the development and execution of our digital marketing strategy, including E-Commerce, through thoughtful actions that consider customer needs and industry trends/research.
Proactively develop and execute channel pricing and promotional activity as required to create channel demand.
Channel P&L management focused on methods to deliver long-term desired results.
Liaise with other stakeholders in sales and marketing to provide direction on E-channel and customer pricing based on competitive and market price benchmarks.
Manage all aspects of Dart Canada’s online content and E-Commerce marketing with key stakeholders, for a variety of product lines, through the entire product marketing lifecycle.
Develop, manage and optimize website content, features and customer experience that help differentiate our product’s positioning from competitors.
Create, maintain and communicate positioning strategies about the website, as part of E-Commerce strategy, while working with IT, management, operations, engineering, sales and customers.
Liaise with U.S. E-Commerce colleagues on joint product and/or promotional initiatives.
Ability to execute digital marketing activities including SEO, SEM.
Interact with internal and external customers and communicate feedback regarding future content and feature enhancements to the Dart Canada website to the development team.
Work with strategic customers and E-Commerce partners to promote Dart & Solo brands and create offers to enhance sales and strengthen partnerships.
Lead new product development initiatives to drive profitable sales for both branded and private label offerings.
Aid in creation of online merchandising materials in support of product lines including online banner ads, sample requests, sales collateral, etc.
Attend key tradeshows and conferences to understand the needs of customers and market trends.
Will perform other marketing project related duties as assigned.
Job Requirements (Education, Work Experience, Certifications, Skills):
Minimum 5 + years related B2B digital marketing experience (Amazon experience preferred).
Completion of College diploma or University degree in marketing/business.
Proficiency in Microsoft Office – Word, Excel and PowerPoint, SEO, SEM, Google Ads/Analytics.
Be an entrepreneur, set standards, orchestrate methods, understand people, results oriented and measure results.
Competent and confident in driving others to desired results.
Solid relationship building skills with the ability to work in a cross-functional team environment.
Exceptional organizational skills, with the ability to prioritize and handle multiple project priorities and meet deadlines.
Excellent written and verbal communication and presentation skills.
Solid project management and strategic planning capabilities.
Accurate and detail oriented.
Ability to work with minimal supervision.
Ability to maintain confidentiality.
Ability and means to travel on a flexible schedule as needed.
Valid Passport and ability to travel in North America.
If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at firstname.lastname@example.org for assistance.
Dart Canada Inc. is an equal opportunity employer. Accommodations for job applicants with disabilities are available on request. To request any accommodations please contact AODA@dartcanada.ca
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