Stryker Outside Sales Representative - Richmond, VA in Richmond, Virginia

Job Description

Outside Sales Representative

Reports to: Regional Sales Manager

Primary Job Responsibilities :

Maintain the current base of business in urban acute care facilities in your assigned region

Keep the current level of business intact.

  • Guard major accounts base as first priority.

  • Build and maintain a working relationship with key influencers in accounts, distributor contacts and end-users for continued defense of your base of business.

Growth of sales to urban acute care facilities in your assigned region

  • Surpass previous year sales growth reward levels determined by management, as outlined in the Sage Products Commission and Compensation Plan.

  • Sales increases to include the 4 core product lines at growth reward levels determined by Sage Products Commission and Compensation Plan.

  • Develop Corporate Account and G.P.O. sales activity at the facility level.

  • Communication

Communicate with your manager on a regular basis and immediately report any serious competitive situations that pose a threat to a major account in your base of business.

Be responsive to voicemail/e-mail in a timely manner.

Develop and maintain good working relationships with Inside Sales Reps, other Field Reps, Regional Sales Manager and Customer Service Reps to enhance sales and service to your customers.

Participate in monthly conference calls with your Regional Sales Manager – to be scheduled by your manager for the first Friday of each month.


  • Complete weekly Sample Product/Literature Sent, New Business, Sales Calls and Market Feedback Reports to be turned in to your Regional Manager each Friday.

  • Provide various monthly, quarterly and annual reports that may be requested by management.

  • Respond promptly to administrative requirements concerning pricing or document requirements at the account level or Sage Products’ home office.

  • Maintain and update account information in your contact management program: Pivotal Relationships.


Meet or exceed expectations provided by management in terms of:

  • Call goals

  • Presentation goals

  • Use of time/Time management

  • Territory Management

  • Opportunities in Pivotal Relationships

Organization and Planning

  • Understand and utilize the contact management system to efficiently and effectively manage your region and time.

  • Prioritize account activity, opportunities and peripheral responsibilities.

  • Demonstrate a good understanding of available resources/reference materials by keeping current with new information, keeping them organized, close at hand and utilizing them in your selling efforts.

  • Utilize all technology available to enhance communication with your contacts.

  • Plan for and participate in ride-alongs with your Regional Manager.

  • Plan for and participate in scheduled coaching sessions with Sales/Marketing Management.



Be the expert on Sage products and the needs these products meet, as well as the benefits they provide.

Assume the responsibility of working all core product lines in appropriate markets.

Take responsibility for self training.


Have a working knowledge of competitive products.

Know your direct competitor’s approach and strategies.


Be a student of the business/market.

Demonstrate the ability to cover all major markets in your territory for best business results. Have a complete grasp of pricing for all accounts and groups.

Practice efficient territory management through use of Pivotal and available reports.


Exhibit what it takes to develop a personal and business presence that sets you apart.

Show evidence of being a student of professionalism and self-development through continued reading and every day awareness of the impact of preparation and planning.

Quarterly Developmental and Business Objectives

  • as discussed with Regional Manager

Compensation :

Base Salary

Commission on new business in Urban Hospitals to be paid monthly

Goals to be met:

  • Maintenance of base business

  • Building and utilizing distributor relationships

  • Productivity, i.e. presentation goals, territory management

  • Utilizing relationships and presence to increase sales in territory

  • Quarterly developmental and business objectives, as discussed with manager

  • Success with projects/promotions under the direction of Regional Sales Manager.


4 Year Degree College education

Sales experience in professional environment

1-2 years business to business sales preferred

Communication Skills

Excellent articulation, pleasing voice,

positive tone, proper usage, excellent listening skills

Computer literate


Sales Achievements

No more than 3 jobs in last 5 years

Verified success, i.e. ranking, awards

Experience with Windows

Success Profile Traits:

Competitive/Achievement and Goal Oriented

Positive Attitude

Persuasive/Confronting/Deal Closer

Organized/Willingness to Work Hard without Strong Supervision

Self Confident/Extroverted/High Energy

$ Motivated



Good Listener/Empathetic/Rapport Builder

Intelligent/Ability to Learn Quickly and Apply in Actual Situations

Analytical/Logical and Strategic Thinker

Positive Attitude

Mature/Good Judgment

  • Responsibilities of the job are not confined to this document.

Work From Home: Yes

Travel Percentage: Up to 75%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at