General Motors Manager of Retail Marketing - SAL0013026 in New York, New York
The Retail Marketingmanager for Cadillac is responsible for working with Tier 2 marketingresources, the field and the Local Marketing Associations in the US to developa strategy and execution plan that drives the achievement of the salesobjectives. As a critical member of thePerformance Marketing Team, they will work in close conjunction with the media,content and digital teams to identify the most effective strategies and tacticsfor Tier 2 in order to support these objectives. This role will focus on increasing marketingeffectiveness, developing a robust digital strategy for Tier 2 and aligning thekey agency partners to execute. The Tier2 team is expanding to include 2managers and a Tier 2 digital website manager to accelerate performance. It is important that this work is alignedwith the Global Cadillac direction and that the strategy developed is seamlessand fully integrates the brand strategy through all tiers.
The Retail Marketing manager has responsibility for national retail, regional(LMA) retail, dealer group communications and media insights and planning inthe U.S. They will be ensure the provision of best-in-class luxury consumeradvertising at all levels in the U.S.
Develop an effective Tier 2 strategy that leverages the brand media and content while focusing on the achievement of the regional sales objectives.
Develop and implement an effective retail digital marketing strategy – next evolution of dealer website and search strategies among others.
Manage a 12-month retail planning calendar
Work internally with key stakeholders to incorporate vehicle insights and new incentive plans into briefs and communication material
Liaise with brand research and market insights team to be the subject matter expert on competitive go-to-market strategies and articulate what is most important from the brand and consumer perspective
Manage the retail marketing budget and deployment strategies to support the Cadillac business plan objections (U.S.)
Manage the relationships with the U.S. regions to provide seamless communication and direction for monthly go-to-market activities (U.S.)
Manage the Cadillac Individual Dealer Advertising Guidelines program to ensure adherence to Cadillac’s corporate and branding identity (U.S.)
Bachelor’s Degree required
Luxury/Premium brand OEM experience at the dealer, field and/or regional level
Marketing experience with franchisee and Tier 2 models required
Demonstrate both long-term strategic thinking and short-term project management skills
Actively anticipate and proactively manage issues and provide solid recommendations to upper leadership
Confident communication skills and ability to present to teams and dealer groups
Identify opportunities for continuous improvement in retail advertising and media insights
Be action-oriented with a “does what it takes to make things happen” attitude and openness to flexibility
Excellent collaboration skills to work up, down and across the organization and be able to effectively advance key strategies and projects, including ability to lead a team of agencies
Ability to work independently with minimal direction and comfortably interface with upper management across all areas of the organization both within and outside the brand
High level of leadership, dealing with ambiguity, organizational agility and managing vision and purpose are required
High level of active listening skills and ability to develop trusted relationships with Cadillac’s dealer partners
Ability to learn quickly when facing new problems
Ability to negotiate skillfully in difficult situations
Approach everything with a “can-do” attitude and be open to ideas PREFERRED QUALIFICATIONS/REQUIREMENTS
MBA or similar degree
Field experience and dealer interaction preferred
Cadillac has been a leading luxury auto brandsince 1902. Today, Cadillac is growing globally with an expanding productportfolio featuring dynamic design and technology. Cadillac's ongoing missionis to return to a preeminent position among global luxury brands, powered bymajor investments across its business and a renewed passion for excellence.