General Motors Cadillac Assistant Manager Brand Strategy & Planning - SAL0013001 in New York, New York

ROLE SYNOPSIS

Cadillac has an openingfor an Assistant Marketing Manager of Brand Strategy & Planning in NewYork.

The Assistant MarketingManager of Brand Strategy & Planning will help drive the vision andstrategy for the Cadillac brand. This individual will help drive long-termbrand and vehicle marketing strategies by making recommendations based onresearch, data, and insights, as well as working across functions to ensurealignment with Cadillac business priorities and marketing targets.

KEYRESPONSIBILITIES/ACCOUNTABILITIES

  • Help drive the vision and strategies for overall Cadillac brand communications
  • Monitor and synthesize brand health and advertising metrics, as well as other data and insights to recommend new strategies and/or improve existing ones
  • Work closely with the Market Insights team for any data requests from management
  • Collaborate with Market Research team on any ad hoc consumer research projects
  • Author briefs for brand platforms and programs, issue briefs to marketing agencies, and ensure alignment in executions against briefs
  • Work closely with brand teams to ensure strategy is being executed across all channels
  • Recommend and present solutions to management and other key stakeholders as requested
  • Create compelling reports/presentations as requested by marketing leadership
  • Communicate brand, product, industry health insights to marketing team on a regular basis
  • Advise on roll-out and evolution of brand identity stemming from any branch architecture changes
  • Manage relationships with multiple agencies and partners supporting strategic imperatives
  • Manage the internal cross-functional team and agencies to deliver against all strategy deadlines

ESSENTIALQUALIFICATIONS/REQUIREMENTS

  • 4-7+ years of brand marketing experience
  • Bachelor degree is required. Major in business and/or marketing is preferred
  • Excellent written and verbal communication skills
  • Strong project management skills with ability to work with others including internal team members and outside agencies.
  • Working knowledge of basic statistics and the ability to understand and glean insight from data
  • Proficient in creating, writing and delivering presentations
  • Possess good business/commercial acumen
  • Keen awareness of customer needs and desires
  • Must be trustworthy; work with integrity; and be willing to take ownership and responsibility

PREFERRED QUALIFICATIONS/REQUIREMENTS

  • Automotive industry experience preferred

COMPANY OVERVIEW

Cadillac has been a leadingluxury auto brand since 1902. Today, Cadillac is growing globally with anexpanding product portfolio featuring dynamic design and technology. Cadillac'songoing mission is to return to a preeminent position among global luxurybrands, powered by major investments across its business and a renewed passionfor excellence.