Stryker Product Manager in New Delhi, United States
Be the champion of the assigned portfolio with in-depth product & procedural knowledge.
Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.
Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.
Develop, sustain and leverage relationships with key opinion leaders of assigned specialty.
Define the golden words to communicate unique selling points and competitive advantages.
Work closely with sales and key accounts for product demonstration and clinical selling
Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines
Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.
Conduct margin analysis on a periodic basis to study trends to access pricing levels.
Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.
Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.
Drive CAPEX planning and execution of demo set deployment and achieve productivity targets
Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget
Partner with SCM for rolling forecast and inventory level of new and priority products.
Develop and implement feedback channels to ensure franchises are following marketing plans.
Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential
Work with sales managers on sales roadmap validation and analysis
Deliver product training to sales team, content development and structuring of digital content repository for online references,
Graduate in Science/Pharmacy
Post Graduate Degree in Management, with a specialization in Marketing from top B Schools IIM/IIFT/FMS/ISB
A total experience of 5-7 years in the Marketing Function of a large Pharmaceutical/ MedTech Organization
Work From Home: No
Travel Percentage: None
Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at www.stryker.com