Stryker Product Manager - Istanbul, Turkey in Istanbul, Turkey
The Job’s Mission
As the Product Manager you will be responsible for providing training and supporting the direct or indirect sales force. Preparing and execution of marketing plans in relation to the launch and the promotion of the assigned product lines within the designated territory.
Conducts market research; generates product requirements, develops marketing materials, plans promotional activities, monitors trends and improves market intelligence. Maintains contacts with customers to follow up promotion efforts and cooperates closely with direct/indirect channels.
Key Activities & Accountabilities
Ensure field staff receive appropriate training to achieve effective delivery of key selling messages
Organize & perform workshops, deliver presentations and demonstrations
Prepare marketing plans for specified aspects/components of Stryker products, focusing on appropriate target audiences.
Supporting sales team to improve technical knowledge about the product and documentation.
Budgetary management for all marketing activities initiated
Attract and retain quality employees with the best skills and qualifications to ensure that the Stryker standards and values are met and exceeded
Continuous development of relevant skills and knowledge
Support development and implementation of the company quality system
Lead the team efficiently to optimize outcomes consistent with the company’s code of conduct
Closely work with RA/QA officers for registration documentations.
Obtain market intelligence on local product development and competitor activities
Contribute in the identification of KOLs and lead the communication with them.
Support the salesforce by attending demonstrations, KOL visits.
Establish relationship with the European Marketing Department and prepare reports on request and forward any territory information regarding Stryker products in the most appropriate way
Cooperate closely with Logistics department for quarterly safety stock review
University Degree in Medical/Marketing/Business or equivalent
Fluent in speaking Turkish and English
Excellent writing skills in Turkish and English
Experienced in using office software and databases
Minimum of 4 year’s experience in product management/marketing within medical industry, endoscopy desired
Experience showing impact on sales and successful market penetration
Strategic and analytical
Trust and integrity
Excellent communication skills
Leadership and team building skills
Diplomacy and awareness of cultural issues
Flexible and willingness to travel
Work From Home: No
Travel Percentage: Up to 75%
Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at www.stryker.com