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Stryker Product Manager - Istanbul, Turkey in Istanbul, Turkey

The Job’s Mission

As the Product Manager you will be responsible for providing training and supporting the direct or indirect sales force. Preparing and execution of marketing plans in relation to the launch and the promotion of the assigned product lines within the designated territory.

Conducts market research; generates product requirements, develops marketing materials, plans promotional activities, monitors trends and improves market intelligence. Maintains contacts with customers to follow up promotion efforts and cooperates closely with direct/indirect channels.

Key Activities & Accountabilities

  • Ensure field staff receive appropriate training to achieve effective delivery of key selling messages

  • Organize & perform workshops, deliver presentations and demonstrations

  • Prepare marketing plans for specified aspects/components of Stryker products, focusing on appropriate target audiences.

  • Supporting sales team to improve technical knowledge about the product and documentation.

  • Budgetary management for all marketing activities initiated

  • Attract and retain quality employees with the best skills and qualifications to ensure that the Stryker standards and values are met and exceeded

  • Continuous development of relevant skills and knowledge

  • Support development and implementation of the company quality system

  • Lead the team efficiently to optimize outcomes consistent with the company’s code of conduct

  • Closely work with RA/QA officers for registration documentations.

  • Obtain market intelligence on local product development and competitor activities

  • Contribute in the identification of KOLs and lead the communication with them.

  • Support the salesforce by attending demonstrations, KOL visits.

  • Establish relationship with the European Marketing Department and prepare reports on request and forward any territory information regarding Stryker products in the most appropriate way

  • Cooperate closely with Logistics department for quarterly safety stock review

Education

  • University Degree in Medical/Marketing/Business or equivalent

  • Sales Certificate

  • Demonstrations Certificate

  • Fluent in speaking Turkish and English

  • Excellent writing skills in Turkish and English

  • Experienced in using office software and databases

Experience

  • Minimum of 4 year’s experience in product management/marketing within medical industry, endoscopy desired

  • Experience showing impact on sales and successful market penetration

Competencies

  • Strategic and analytical

  • Trust and integrity

  • Adaptable

  • Excellent communication skills

  • Organisation

  • Leadership and team building skills

  • Relationship building

  • Innovative

  • Proactive

  • Diplomacy and awareness of cultural issues

  • Flexible and willingness to travel

Work From Home: No

Travel Percentage: Up to 75%

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at www.stryker.com

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