General Motors District Digital Manager - SAL0012897 in Detroit, Michigan

* District Digital Manager *

* Position Description: *

District Digital Managers have territorial responsibility for optimizing the digital execution (process, tools and strategies) between its Dealers. They act as a consultant to the Dealers and work collaboratively with them on the development and implementation of their digital plans. They are the primary point of contact for the Dealer across GM sponsored digital initiatives and facilitate the integration of Buick/GMC's go to market strategy within each of these programs monthly.

District Digital Managers are involved in a variety of activities including reviews of digital performance across the dealer’s selected tools, development of dealer digital action plans, resolution of escalated service issues, adoption of new tools, and attendance in key regional meetings representing the overall retail digital plan.

This position will be based in Detroit and a candidate’s ability to travel to visit their dealers periodically is required.

* Responsibilities: *

  • Act as the primary point of contact for Buick/GMC dealers across digital initiatives for sales and service
  • Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement / performance
  • Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan:

-Conduct digital assessment of dealer’s digital programs

-Review key digital performance indicators with dealer and develop action plan

-Quarterback ongoing technical support requests

-Coordinate dealer website customizations via ProCare and understanding of the website “Command Center” maintenance tool

-Escalate key vendor issues for the dealer

  • Work with Aftersales Teams to drive execution of divisional/CCA go-to-market strategies across key digital focus areas

-Website and digital advertising

-Consumer marketing

-Leads/BDC

-Service

-Digital signage

-Social/reputation management

-Other key digital services

  • Expand dealer adoption and utilization of brand/aftersales digital programs

-Accountable for key participation and performance KPIs

  • Increase dealer satisfaction with brand/aftersales digital initiatives & service providers
  • Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals
  • Travel to dealerships in the assigned territory as required

  • Bachelor’s degree or equivalent experience

  • 2+ years in digital retailpreferred
  • Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)
  • Knowledge of automotive digital vendor ecosystem
  • The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.
  • Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly
  • Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment
  • Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
  • Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel
  • Ability to influence business partners
  • Ability to manage cross-functional groups
  • Ability to adapt to various levels of dealership digital expertise
  • Skilled in the use of Adobe, PowerPoint, Office, Excel, etc
  • Computer skills to develop, maintain, and analyze data
  • Business consulting skills, ability to create action plans and track progress
  • Valid driver’s license

Preferred Qualifications:

  • Dealership/automotive experience
  • Digital retail experience (Dealer BDC or Digital Dealer Tool Provider)