Citizens Bank Senior Copywriter in Dedham, Massachusetts

Description

We need a Senior Copywriter who can help set the creative bar high. Using conceptual and innovative thinking, you will develop creative solutions to complex business problems, transforming the strategic opportunity into best-in-class creative.

This role will report directly to our Associate Creative Director, Copy and requires 7-10 years at an in-house or external ad agency with both print and digital experience (including online ads, email and direct mail). An understanding of how to write and build relationships with financial clients is key. We want to go beyond wealth management clichés (white haired couples on boats) and demonstrate our genuine desire to help clients of all ages shape the future they want.

RESPONSIBILTIES:

  • Create copy solutions that reinforce and elevate the “Simple. Clear. Personal.” brand platform.

  • Work from agreed upon creative briefs with designers, CD and project teams to develop and execute brand building and direct marketing concepts for major financial products and marketing initiatives.

  • Develop big ideas that can be campaigned across channels, including direct mail, email, online ads, video scripts, branded experiences, signage, and print.

  • Bring your established insight and experience to our high-net-worth audience and products. Understand the challenges of our wealth management business partners.

  • Expertly craft copy to motivate conversion — making the benefits of complex banking products clear and personally-relevant to the consumer.

  • Successfully collaborate with colleagues to incorporate requested changes from internal business partners, department, legal and compliance reviewers.

  • Adopt an attitude of continuous innovation and iterate on work to improve results.

  • Develop and nurture relationships with colleagues — creative, account management, traffic —operating as a positive agent for improving internal communications and workflow.

  • Coach and mentor less experienced writers and act as a role model with a high creative standard and energetic work ethic.

Qualifications

  • Excellent creative online portfolio, must provide link or PDF

  • Superb writing & editing skills

  • 7-10 years’ copywriting experience with an agency or brand

  • Expert in creative concepting and generating campaign-level ideas

  • Knowledge of best practices for email and direct mail marketing

  • Experience writing for financial clients, specifically wealth management or financial advising

  • Proven ability to research, self-edit and write creatively under tight deadlines

  • Excellent organization and decision-making skills

  • Strong written and oral communication skills

  • A versatile, team player with a positive attitude

  • Must include link to online portfolio or PDF of your work

EDUCATION

Bachelor’s degree in English, Communications or similar field

Hours & Work Schedule

Hours per Week: 40

Work Schedule: Monday - Friday

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Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.