Citizens Bank Senior Copywriter in Dedham, Massachusetts
We need a Senior Copywriter who can help set the creative bar high. Using conceptual and innovative thinking, you will develop creative solutions to complex business problems, transforming the strategic opportunity into best-in-class creative that elevates our brand vision and enhances our customer journey. This role will report directly to our Associate Creative Director, Copy and requires 7-10 years at an in-house or external ad agency with both print and digital experience (including online ads, email and direct mail). An understanding of the financial space is a plus.RESPONSIBILTIES:Create copy solutions that reinforce and elevate the “Simple. Clear. Personal.” brand platform. Work from agreed upon creative briefs with designers, CD and project teams to develop and execute brand building and direct marketing concepts for major financial products and marketing initiatives. Develop impactful marketing messages that can be conveyed across channels, including direct mail, email, online ads, video scripts, branded experiences, signage, print collateral, and more.Maintain product and target knowledge while understanding needs of assigned business partners. Expertly craft copy to motivate conversion — making the benefits of complex banking products simple, clear, and personally-relevant to the consumer. Successfully collaborate with colleagues to incorporate requested changes from internal business partners, department, legal and compliance reviewers. Understand customer feedback and metrics to deliver strategic, on-brand, creative copy backed by data-driven consumer behavior insights. Adopt an attitude of continuous innovation and iterate on work to improve results.Develop and nurture relationships with colleagues — creative, account management, traffic —operating as a positive agent for improving internal communications and workflow.Coach and mentor less experienced writers and act as a role model with a high creative standard and energetic work ethic.
• Excellent creative online portfolio• Superb writing & editing skills • 7-10 years’ copywriting experience with an agency or brand• Expert in creative concepting and generating campaign-level ideas• Proven ability to research, self-edit and write creatively under tight deadlines• Knowledge of best practices for email and direct mail marketing• Excellent organization and decision-making skills• Ability to juggle multiple projects simultaneously• Fluent in Word, Excel and Mac OS. Knowledge of Powerpoint• Strong written and oral communication skills• A versatile, team player with a positive attitudeEducation:Bachelor’s degree in English, Communications or similar field is preferred or 8 relevant experience.Hours & Work ScheduleHours per Week: 40Work Schedule: Monday - Friday
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
It is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.