Citizens Bank Digital Marketing Analyst in Cranston, Rhode Island


We are seeking a digital marketing analyst who has vast experience on the Adobe Experience Cloud with a focus on Ensighten, Adobe Analytics and Adwords and/or AdOps. In this role, you will be asked to implement and validate Adobe tagging including technical configuration in Ensighten – ensuring that tags fire properly and data flows so that reporting accurately captures the desired actions and behaviors as your prime function. In addition you will be asked to: • Manage, consult and execute technical implementation of Adobe tagging across Citizens Bank sites and digital assets in Ensighten • Oversee tagging implementation and configuration of Ensighten• Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders• Work with internal teams & partners in support of tagging needs/management (approvals) for eComm reporting, Paid advertising, testing (Adobe Target), etc.• Analyze performance of digital assets, platforms & advertising campaigns • Create and maintain tagging documentation as well as manage technical requirements in support of all tagging• Catalog tagging implemented on Citizens Bank sites and beyond• Manage administration and governance of Adobe


Qualifications:• Bachelor's degree preferably in Computer Science, Marketing, or a related field required • Strong understanding of digital marketing and/or e-commerce • Working knowledge of JavaScript and HTML• 3+ years experience with Ensighten in web and mobile app environments• Hands-on experience with Adobe Analytics and Adwords and/or AdOps• Proven track record of success with managing Adobe Analytics tagging and configuring Ensighten including but not limited to strong understanding of: data layers, tagging, variables, custom metric set upHours & Work ScheduleHours per Week: 40Work Schedule: M-FWhy Work with UsAt Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.Equal Employment and Opportunity Employer/Disabled/VeteranIt is the policy of Citizens Bank and Citizens Securities, Inc. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.Equal Opportunity & Affirmative Action Employer Disabled/VeteranCitizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.#LI-KP2