AM General Marketing Intern in Auburn Hills, Michigan
Marketing InternAuburn Hills, MI 48326
AM General LLC,headquartered in South Bend, Ind., with major facilities in nearby Mishawaka, Ind., Auburn Hills, Mich., Franklin, Ohio, and offices in Arlington, Va., designs, engineers, manufactures, supplies and supports specialized vehicles for military and commercial customers worldwide.
Through its Military business, the company is recognized as a world leader in the design, engineering, manufacturing and support of Light Tactical Vehicles, having produced and sustained more than 300,000 vehicles in over 60 countries.
AM General’s growing Commercial business includes three wholly owned subsidiaries: diesel engine manufacturer General Engine Products, automatic transmission manufacturer General Transmission Products, and Mobility Ventures, designer and manufacturer of the acclaimed MV-1, the only American made vehicle specifically engineered from the ground up in support of wheelchair users and people with disabilities. AM General is also proud to have been selected by Mercedes-Benz to be its only contract manufacturer in the United States, producing the R-Class vehicle in Mishawaka, Ind.
AM General has more than six decades of experience meeting the changing needs of the defense and automotive industries, supported by its employees in Indiana, Michigan, and Ohio, and a strong supplier base that stretches across 43 states.
Marketing analysis: benchmark against competitors; world class organizations (web, media and communications strategy).
Perform market research and analysis on competitive marketing practices – mainly digital marketing campaigns and social media presence
Product category analysis for Humvee Brand – market sizing analysis for potential licensing opportunities
Market research on potential Licensees for Humvee Brand – assessing company marketing share in their proposed category, global reach, target markets
Knowledge, Skills and Experience:
Degrees preferred: Marketing, Business Management / Administration, Economics; MBA students are a plus
Courses preferred: Marketing Strategy, Marketing Communications, Merchandising, Corporate Strategy, Economics, Advertising, Digital Marketing, Project Management, Business Administration, Business Strategy
Must be highly motivated with strong organizational, analytical, problem solving, and planning skills
Proven self-starter; able to deal with ambiguity and uncertainty; able to effectively operate without constant supervision
Prior intern/co-op experience in Strategy, Marketing, or Business Management is a plus
Experience with marketing analytics, social media marketing
Project Management experience is a plus
Skilled with the MS Office suite of software (Excel, Word, PowerPoint)
College students must be between their junior and senior years in college and pursuing technical degrees in fields such as engineering, finance/accounting, information technology (IT) and logistics.
Summer Internship only
While performing the duties of this position, the employee is regularly required to talk or hear.
The employee frequently is required to use hands to manage Drawings, Computers, CAD Systems, Simple Drafting Tools.
The employee is occasionally required to stand, walk, sit and effectively communicate
Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision and the ability to adjust focus.
This job operates in a professional office environment. This role routine uses standard office equipment such as computers, phones, photocopiers, filing cabinets and copy, fax and scanning machines.